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Follow Up Boss

Real estate CRM for lead follow-up, automation, calls and teams.

Real Estate CRM Lead Management SaaS
72
RadarScore
Pricing truth
Grow $69/user/month — $58/user/month annual; CRM, action plans, smart lists and lead sources
Pro $499/month — $416/month annual; includes 10 users, calling/texting and team inboxes
Platform $1,000/month — $833/month annual; includes 30 users, advanced team management and priority support
Calling add-on $39/user/month — $33/user/month annual; recommended for better AI results on Grow
Free trial Available — official page offers a free trial
Hidden fees Calling and users — extra users and calling add-ons increase monthly cost
Price changed recently Yes — official page now references AI features and updated annual pricing
RadarScore breakdown
Value for money 8/10
Ease of use 8/10
AI quality 8/10
Free tier quality 2/10
Support quality 9/10
Who is this for
✅ Real estate agents and teams needing fast lead follow-up
✅ Brokerages that want CRM, automation, calling and accountability
⚠️ Solo agents with enough lead volume to justify CRM discipline
❌ Agents who only need a simple contact list

What Is Follow Up Boss?

Follow Up Boss is a real estate CRM for agents, teams and brokerages. It helps organize leads, automate follow-up, route inquiries, call, text, email, track performance and coach agents from one platform.

Honest Review

Follow Up Boss is built around speed-to-lead. Real estate agents lose deals when leads are not contacted quickly, and FUB helps teams stay organized with smart lists, action plans, lead distribution and calling workflows.

The downside is cost for smaller agents. It is powerful if you have enough lead volume, but overkill if you only manage a few contacts. For teams and brokerages, the reporting, coaching and AI features make more sense.

RadarScore reasoning: Product quality is strong for real estate CRM and follow-up (8). Value is good for active lead teams (8). Ease of use is strong for agents (8). Free-tier quality is low because it is trial-based (2). Support is excellent with 7-day phone/email support (9).

Sources & Verification

RadarScore calculated per our methodology. Pricing last verified 2026-06-24 against:

No paid placement. We may earn an affiliate commission at no cost to you — it does not affect our score.

Visit Follow Up Boss →
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